ensuring impactful research through stakeholder engagement

To get the most value from market research, organisations must ensure that insights are embraced internally and integrated into strategic planning. At Trilogy Insight, we believe that collaboration and co-creation with stakeholders throughout the research process are key to driving engagement and maximising impact.

Early Involvement of Stakeholders

Engaging key stakeholders - such as marketing, sales, and product development - at the outset ensures that research objectives align with business needs. This could involve orientation workshops, knowledge-sharing sessions, or stakeholder interviews to establish a foundation for the research.

Aligning on Objectives

A shared vision is crucial. Encouraging internal input when defining research goals fosters buy-in and helps stakeholders see the value of the project, increasing their commitment.

Regular Updates & Transparency

Maintaining open communication - through weekly check-ins, progress updates, or sharing early insights - keeps stakeholders engaged and allows them to start acting on findings before the project concludes.

Encouraging Participation

Providing opportunities for direct involvement - such as attending briefings, participating in interviews, or reviewing preliminary insights - enhances ownership and collaboration. Internal webinars, presentations, and discussions can further embed engagement.

Planning for Implementation

To ensure insights lead to action, organisations should designate internal champions and host interactive insight-sharing sessions. Large-scale presentations, smaller workshops, and cross-team discussions can help translate findings into practical strategies.

By fostering a culture of collaboration, transparency, and participation, organisations can maximise the effectiveness of their research, ensuring that insights drive meaningful, long-term impact.