the perfect trilogy

A trilogy of expertise is what sets me apart - I bring a unique combination of experience and qualifications that forms the ideal foundation for impactful research.

RESEARCH EXPERTISE

I have worked as a researcher for over 20 years, both in-house and agency-side, in the private and public sectors and across domestic and global markets. Most recently at a global research agency in the role of Research Director, previously at NICE leading the Audience Insight team and prior to that, managing the research and insight function at The Union, Manchester Metropolitan University.

I am a member of the Market Research Society (MRS) which structures my work and ensures I always operate ethically and within the MRS Code of Conduct.

PSYCHOLOGY

I hold BSc (Hons) in Psychology & Business Administration from Aston University and am a graduate member of the British Psychological Society. My qualification in psychology equips me with a deep understanding of behaviour - perceptions, attitudes, beliefs and motivations; and enhances how I conduct research and interpret data.

From September 2025 I will begin studying a Master’s degree in Health Psychology, accredited by the British Psychological Society. This involves exploring the fascinating area of behaviour change and the interaction between psychological processes (cognitions, emotions, behaviour).

MARKETING

In 2017 I graduated with Distinction in MSc Marketing from Manchester Metropolitan University, a course accredited by the Chartered Institute of Marketing.

Creating a powerful marketing strategy is vital for organisational success; the MSc equipped me with a solid grasp of marketing principles and strategies that I use to guide and advise my clients. I also take the opportunity to use globally recognised marketing frameworks to synthesise data and drive action-planning for my clients.