Annual reputation tracking and exploration for a large UK health institution - Mixed-methods research involving depth interviews and large sample size survey with a broad range of stakeholders (incl. strategic system partners, providers & practitioners, MPs, patients and service users) to inform business planning, marketing strategy and parliamentary strategy; with a view to continuously improve and address the needs of the health and care system.

Thought leadership research and whitepaper for a global brand - Qualitative European study equipping the client with a deep understanding of market needs. This original research on the hot topic of innovation was presented in the form of a whitepaper, and supported the client’s position as a thought leader and innovator in the sector. The whitepaper was translated into four European languages and shared broadly across marketing channels to strengthen market position.

Evaluating communications activity for a large UK health institution - Qualitative and quantitative approaches to evaluating campaigns, corporate content and brand messaging to inform marketing strategy. 

Needs assessment to inform service design for a large UK health institution - Qualitative research involving online focus groups with practitioners, providers and strategic system partners in the health sector. The research involved understanding needs and behaviour related to tackling health inequalities, and how the institution could develop its approach to support its diverse audiences.

Persona development & wellbeing study for a UK university - Qualitative approach involving a digital diary study and depth interviews to provide a deep, emotional understanding of the university’s ‘hard-to-reach’ student segments.  Personas of key student segments were developed, and the research results were delivered as an action-planning workshop with a broad range of stakeholders to ideate initiatives to support students.

Segmentation research for a global brand - Mixed-methods approach involving F2F focus groups and structured interviews to explore needs, behaviour and attitudes to inform the segmentation.  The research was pivotal in informing go-to-market strategy in several European markets.

Annual experience and wellbeing tracking for a UK university - Quantitative research to understand students’ experiences, engagement and challenges faced; to drive continuous improvement. The research incorporated ONS (Office for National Statistics) wellbeing questions to enable an understanding of student wellbeing, the ability to benchmark this nationally and understand differences in wellbeing within each student segment.

Employee engagement and satisfaction tracking for a global brand - Quantitative research across Europe & APAC equipping the client with an understanding of satisfaction, loyalty, drivers of engagement and actions to bring cultural change.

Customer experience and branding study for a global brand - Qualitative global customer journey mapping research to map the journey, understand pain points and delight factors as well as gathering a deep understanding of brand perceptions, differentiation and positioning, to inform market growth strategy. 

New product development for a large UK health institution - Mixed methods approach of depth interviews with strategic system partners, followed by a survey with a broader audience to qualify and quantify findings. Involved evaluation of an existing product, and an understanding of desired improvements. This informed the development of a more effective and user-centric product to satisfy audience needs and regulatory changes.

New service development research for a large UK health institution - Qualitative research involving a series of workshops with a broad cross-section of internal stakeholders representing life sciences, clinical and leadership roles. Workshops involved mapping the customer journey, identifying pain points, moments of delight and areas of high value to their audience. Subsequent ideation and evaluation workshops identified priority services to develop and deliver, and an action-plan for delivery. 

New concept development research and evaluation for a global brand - Quantitative study to evaluate market needs, appeal of concepts, develop pricing models and inform launch strategy around the 4Ps - product, price, promotion, place.