IMPACTFUL RESEARCH TO DRIVE GROWTH
EMMA@TRILOGY-INSIGHT.CO.UK
Emma at Trilogy Insight - your research partner with over 20 years’ experience in-house and agency-side.
I am passionate about delivering research that empowers you with a deep understanding of your audience. Whether you want to better understand your audience’s needs, explore their experiences with your organisation or analyse trends in their behaviour, attitudes and perceptions, I can tailor an approach to meet your needs.
As a research specialist, my work involves exploratory qualitative research (such as digital diaries, focus groups, depth interviews, workshops and ethnography) and measurement-related quantitative research including surveys and statistical analysis.
My experience spans the private and public sectors, having delivered research for a broad variety of organisations from large global brands to UK-based institutions.
This has involved many project types, such as customer experience & journey mapping, segmentation & persona research, brand & reputation research, new product development & concept testing, thought leadership research and service & programme evaluations.
I provide full-service research delivery, including research scoping, materials development, fieldwork, analysis, reporting and debrief. I also support in delivering specific elements of a project, if it is expertise in a particular area that you need.